聯系我們
- 電話:18862427435
- 郵箱:1326001803@qq.com
- Q Q:2714972083
- 地址:江蘇省昆山市虹橋路318號
定扭氣動工具行業蓬勃發展
人氣:340 評論:0 日期:2017/1/11 16:39:43 標簽:全部
隨著全(quan)球經濟一(yi)體化(hua)進程(cheng)的(de)(de)(de)加(jia)快,中國(guo)(guo)(guo)定(ding)(ding)扭氣動(dong)(dong)工(gong)(gong)(gong)(gong)具(ju)(ju)加(jia)工(gong)(gong)(gong)(gong)工(gong)(gong)(gong)(gong)業(ye)逐步成(cheng)為(wei)世界定(ding)(ding)扭氣動(dong)(dong)工(gong)(gong)(gong)(gong)具(ju)(ju)產(chan)業(ye)的(de)(de)(de)主力(li)軍。無(wu)論(lun)在全(quan)球工(gong)(gong)(gong)(gong)具(ju)(ju)市場(chang),還是在中國(guo)(guo)(guo)工(gong)(gong)(gong)(gong)具(ju)(ju)市場(chang),定(ding)(ding)扭氣動(dong)(dong)工(gong)(gong)(gong)(gong)具(ju)(ju)的(de)(de)(de)應用之(zhi)廣、需(xu)求量之(zhi)大超乎想象(xiang)。一(yi)些發(fa)達(da)國(guo)(guo)(guo)家對定(ding)(ding)扭氣動(dong)(dong)工(gong)(gong)(gong)(gong)具(ju)(ju)的(de)(de)(de)需(xu)求每年以百分(fen)之(zhi)十幾(ji)(ji)的(de)(de)(de)速度遞(di)增。定(ding)(ding)扭氣動(dong)(dong)工(gong)(gong)(gong)(gong)具(ju)(ju)是勞動(dong)(dong)密集型產(chan)業(ye),作為(wei)五金(jin)之(zhi)鄉的(de)(de)(de)永康,更是憑(ping)借低成(cheng)本的(de)(de)(de)傳(chuan)統競爭(zheng)優勢(shi),一(yi)度成(cheng)為(wei)定(ding)(ding)扭氣動(dong)(dong)工(gong)(gong)(gong)(gong)具(ju)(ju)的(de)(de)(de)集聚之(zhi)地(di)。產(chan)品不僅暢銷(xiao)國(guo)(guo)(guo)內(nei)各大城市,憑(ping)借在中國(guo)(guo)(guo)科技(ji)五金(jin)城連(lian)續舉辦(ban)了14屆中國(guo)(guo)(guo)五金(jin)博(bo)覽(lan)會的(de)(de)(de)東風,更是遠(yuan)銷(xiao)到了歐(ou)美、非洲、中東等(deng)地(di)。近幾(ji)(ji)年,受勞動(dong)(dong)力(li)成(cheng)本上升(sheng)、原材(cai)料(liao)上漲、金(jin)融危(wei)機等(deng)一(yi)系列不利(li)經濟因(yin)素(su)影響,五金(jin)城眾多定(ding)(ding)扭氣動(dong)(dong)工(gong)(gong)(gong)(gong)具(ju)(ju)生產(chan)商、銷(xiao)售商加(jia)大了自主品牌研發(fa)、銷(xiao)售力(li)度。
前(qian)年,定(ding)扭(niu)氣(qi)(qi)動(dong)工(gong)具出(chu)口退說率有所降(jiang)低(di)、人民幣(bi)快(kuai)速升值,進一(yi)(yi)步(bu)拉低(di)了定(ding)扭(niu)氣(qi)(qi)動(dong)工(gong)具利(li)(li)潤(run)率。其次(ci),定(ding)扭(niu)氣(qi)(qi)動(dong)工(gong)具的(de)生產主(zhu)要受鋼(gang)材(cai)(cai)等原材(cai)(cai)料價(jia)(jia)格(ge)影響。鋼(gang)材(cai)(cai)市場(chang)的(de)不穩定(ding)也導致杜派氣(qi)(qi)動(dong)工(gong)具銷(xiao)售(shou)風險大(da)大(da)增加。定(ding)扭(niu)氣(qi)(qi)動(dong)工(gong)具屬(shu)微利(li)(li)產品(pin),而且市場(chang)競爭(zheng)激(ji)烈,統(tong)一(yi)(yi)提價(jia)(jia)是不可能(neng)的(de)。有銷(xiao)售(shou)商坦言,個別提價(jia)(jia)無疑是等于把老客戶拱手(shou)相讓。隨著定(ding)扭(niu)氣(qi)(qi)動(dong)工(gong)具市場(chang)競爭(zheng)逐漸(jian)激(ji)烈化(hua),如(ru)何(he)保(bao)持五(wu)金城定(ding)扭(niu)氣(qi)(qi)動(dong)工(gong)具可持續發(fa)展態(tai)勢,成為(wei)眾(zhong)多銷(xiao)售(shou)商不得不面對的(de)主(zhu)要問題。
在(zai)五金城(cheng)經營多(duo)年定扭氣動工具的(de)(de)(de)(de)銷(xiao)售商陳(chen)某表(biao)示,樹立品(pin)(pin)牌(pai)影響力是五金城(cheng)定扭氣動工具持續發展的(de)(de)(de)(de)最(zui)佳選擇。品(pin)(pin)牌(pai)建立,質(zhi)(zhi)量先行。無論是多(duo)么(me)精彩的(de)(de)(de)(de)推廣策略,都是建立在(zai)產品(pin)(pin)質(zhi)(zhi)量基礎之上的(de)(de)(de)(de)。只有生產商保證產品(pin)(pin)的(de)(de)(de)(de)質(zhi)(zhi)量穩定,才能(neng)贏(ying)得客戶(hu)的(de)(de)(de)(de)信賴。若(ruo)想在(zai)市場上占有一(yi)席之地,提高質(zhi)(zhi)量是關鍵。“像這(zhe)把鉗(qian)子(zi),雖然比普通(tong)的(de)(de)(de)(de)鉗(qian)子(zi)要(yao)貴出(chu)十幾塊,不過它的(de)(de)(de)(de)質(zhi)(zhi)量比普通(tong)鉗(qian)子(zi)要(yao)好很多(duo),實行三包(bao)的(de)(de)(de)(de)售后服務也周全,消(xiao)費者在(zai)選購時,多(duo)數會選擇這(zhe)種有牌(pai)子(zi),質(zhi)(zhi)量好的(de)(de)(de)(de)產品(pin)(pin)。”
相關人士分(fen)析,一個行業(ye)在走過了初(chu)始期(qi)、發展(zhan)期(qi)到成熟(shu)期(qi)后,往(wang)往(wang)就進入了精細化(hua)發展(zhan)階(jie)段。定(ding)扭氣(qi)動(dong)(dong)工具在五金(jin)城中(zhong)屬(shu)于比較成熟(shu)的(de)行業(ye),在這樣的(de)環(huan)境里求發展(zhan),經(jing)營戶就要向(xiang)細分(fen)市場(chang)尋求出(chu)路。定(ding)扭氣(qi)動(dong)(dong)工具屬(shu)于勞(lao)動(dong)(dong)密集型行業(ye),一直以來因我國在原材料(liao)價格和勞(lao)動(dong)(dong)力成本低等(deng)方(fang)面的(de)優勢(shi),定(ding)扭氣(qi)動(dong)(dong)工具在國際市場(chang)上占有較大份額,作(zuo)為五金(jin)之(zhi)鄉的(de)永康(kang),市場(chang)競爭也非常激烈。
一五金經(jing)營戶向記(ji)者(zhe)透露道;“作(zuo)為一個已經(jing)比(bi)較(jiao)成(cheng)熟的(de)(de)行業,客戶一般都有固定(ding)的(de)(de)供(gong)應商(shang),要想發展新的(de)(de)客戶不(bu)容易(yi)。”在(zai)(zai)外貿(mao)出(chu)口(kou)方面,定(ding)扭氣(qi)(qi)動(dong)工(gong)(gong)(gong)(gong)具(ju)情況(kuang)同(tong)樣不(bu)容樂觀(guan),“近(jin)年(nian)來,面臨原材料漲價、退稅(shui)政(zheng)策變(bian)動(dong)以及匯(hui)率上升(sheng)等(deng)不(bu)利因素的(de)(de)影響,定(ding)扭氣(qi)(qi)動(dong)工(gong)(gong)(gong)(gong)具(ju)正逐(zhu)漸(jian)失去原來的(de)(de)成(cheng)本(ben)優(you)勢(shi),客戶流失嚴(yan)重。”記(ji)者(zhe)走訪中,發現在(zai)(zai)引進知名品(pin)牌的(de)(de)基礎上,許多經(jing)營戶也開始(shi)紛(fen)紛(fen)向細(xi)分(fen)化(hua)市(shi)(shi)場發展,杜派氣(qi)(qi)動(dong)工(gong)(gong)(gong)(gong)具(ju)銷售細(xi)分(fen)化(hua)趨勢(shi)日益明顯。從大的(de)(de)方面講,氣(qi)(qi)動(dong)工(gong)(gong)(gong)(gong)具(ju)分(fen)為手(shou)(shou)動(dong)工(gong)(gong)(gong)(gong)具(ju)、氣(qi)(qi)動(dong)工(gong)(gong)(gong)(gong)具(ju)、組(zu)合工(gong)(gong)(gong)(gong)具(ju)、汽保工(gong)(gong)(gong)(gong)具(ju)、匠作(zuo)工(gong)(gong)(gong)(gong)具(ju)等(deng)。手(shou)(shou)動(dong)工(gong)(gong)(gong)(gong)具(ju)中又(you)分(fen)扳手(shou)(shou)、鉗子、螺絲刀等(deng)等(deng)。氣(qi)(qi)動(dong)工(gong)(gong)(gong)(gong)具(ju)也分(fen)裝配類、剪(jian)切類等(deng)。把定(ding)扭氣(qi)(qi)動(dong)工(gong)(gong)(gong)(gong)具(ju)細(xi)分(fen)化(hua)目的(de)(de)是讓其市(shi)(shi)場更有針對性。在(zai)(zai)種類繁多的(de)(de)定(ding)扭氣(qi)(qi)動(dong)工(gong)(gong)(gong)(gong)具(ju)中,高檔精致的(de)(de)組(zu)合工(gong)(gong)(gong)(gong)具(ju)和汽車隨車工(gong)(gong)(gong)(gong)具(ju)正逐(zhu)漸(jian)成(cheng)為人們的(de)(de)新寵(chong)。
經(jing)過十幾年的(de)發展,目(mu)前五(wu)(wu)金(jin)城(cheng)經(jing)營(ying)的(de)定扭(niu)氣動(dong)工(gong)(gong)具(ju)(ju)產(chan)品(pin)已逐步形(xing)成系列化、標準化、品(pin)牌化,不(bu)僅品(pin)種規格齊全(quan),產(chan)品(pin)質(zhi)量穩定,而(er)且引進(jin)的(de)部分名優產(chan)品(pin)在國際市(shi)場上(shang)(shang)也有一定的(de)競爭力。眾多銷售商(shang)也表示,五(wu)(wu)金(jin)城(cheng)的(de)定扭(niu)氣動(dong)工(gong)(gong)具(ju)(ju)立(li)(li)穩于(yu)國際市(shi)場還有好(hao)一段路要走。作(zuo)為經(jing)銷商(shang),要在立(li)(li)足(zu)原有市(shi)場優勢,鞏(gong)固傳統定扭(niu)氣動(dong)工(gong)(gong)具(ju)(ju)的(de)基礎(chu)上(shang)(shang),加速研發新(xin)產(chan)品(pin),改進(jin)落后工(gong)(gong)藝,提高產(chan)品(pin)的(de)科(ke)學技術含量水平,增加附加值;立(li)(li)足(zu)本土文化背景,建(jian)立(li)(li)屬于(yu)自己的(de)品(pin)牌,構建(jian)行(xing)之有效的(de)信(xin)息通道和快速反應的(de)決(jue)策機制,建(jian)立(li)(li)良好(hao)的(de)信(xin)譽,為用戶提供優質(zhi)的(de)產(chan)品(pin)和完善的(de)服(fu)務,相信(xin)定扭(niu)氣動(dong)工(gong)(gong)具(ju)(ju)的(de)明天(tian)會(hui)更美好(hao)。
評論
-
管理員剛(gang)剛(gang)
暫無任何留言!